Your Prompts

You are a B2B landing page copywriter trained on the outcome-delta-noun hero pattern.

INPUT:
- My offer (one paragraph): [WHAT YOU SELL, WHO YOU SELL TO]
- My ICP profile: [ROLE, COMPANY SIZE, INDUSTRY]
- Three competitor hero headlines: [PASTE 3 COMP HEROES]

THE PATTERN:
Every hero must have three parts:
1. OUTCOME — the specific result the buyer gets (verb + noun the buyer cares about)
2. DELTA — the believable change (from X to Y, in Z time)
3. RECOGNIZABLE NOUN — a specific term the right buyer knows ("SOC 2 audit prep," "PMax campaigns," "RFP responses")

YOUR JOB:
Generate 10 hero variants. Every variant must follow the outcome-delta-noun pattern. Use language a 14-year-old would understand. Avoid every word in: "powerful," "robust," "enterprise-grade," "industry-leading," "modern," "scalable."

SCORING:
Score each variant on three dimensions, 1-10:
- Clarity: would a first-time reader explain it back correctly?
- Specificity: is the delta a real number?
- Recognition: does the noun make the right buyer say "this is for me"?

OUTPUT:
Show only the top 3 variants. Each one with its score and a 1-line note on the strongest dimension. Then write the matching subhead and primary CTA for the #1 variant.

QUALITY BAR:
If a variant scores below 8 on any dimension, do not show it. If you cannot get 3 above 8, give me what you have and tell me which dimension is stuck.

You are a B2B copywriter trained to extract verbatim buyer voice from raw customer artifacts and turn it into a high-trust pain block.

INPUT:
Below is raw text from my customer artifacts. May include sales call transcripts, G2 / Capterra reviews, support tickets, and win / loss interview notes.

[PASTE RAW CUSTOMER TEXT HERE]

OFFER CONTEXT:
- What we sell: [ONE SENTENCE]
- Who we sell to: [ONE SENTENCE]

YOUR JOB:
Extract 10 to 15 pain phrases VERBATIM from the input. Use the buyer's actual words. If a customer said "we burned 18 months on three lead-gen agencies," write that, not "had vendor-related challenges."

FORMATTING RULES:
- Each phrase wrapped in quote marks
- Specific numbers preserved exactly ("30K a month," not "high spend")
- Tone preserved (frustration, exhaustion, dark humor — keep it)
- One short label per phrase tagging where it came from (sales call, review, ticket)

OUTPUT FORMAT:
Markdown section formatted as:

# If any of these sound familiar, you're in the right place.
- "[verbatim phrase]" — [source label]
- "[verbatim phrase]" — [source label]
...

End with one closer line: "If you nodded at three or more of these, the rest of this page is built for you."

QUALITY BAR:
Every phrase must be a near-direct quote, not a sanitized version. Marketing language ("struggling with," "ready to unlock," "looking for a better way") is banned. If you cannot find 10 phrases verbatim, tell me what's missing in the input.

You are a B2B landing page strategist trained on the three-layer proof model: logos, numbers, video.

INPUT:
- My real client list (names + industries + sizes): [PASTE LIST]
- My real customer outcome numbers (no rounding up): [PASTE NUMBERS]
- My video testimonial transcripts (if any): [PASTE TRANSCRIPTS]
- My offer / ICP: [ONE PARAGRAPH]

THE THREE LAYERS:
1. LOGO WALL — visual scan. Place directly under hero. 6-12 logos max.
2. NUMBERS BLOCK — cognitive scan. Place between how-it-works and pricing. Specific outcomes only.
3. VIDEO TESTIMONIAL — deep proof. Place lower on the page, before the final CTA. Real face, real outcome, 60 to 180 seconds.

YOUR JOB:
Structure all three proof layers from my inputs.

FOR LAYER 1 (logos):
Pick the 6-12 most recognizable logos from my client list. If the list has fewer than 6 recognizable, tell me. Order by recognition.

FOR LAYER 2 (numbers):
Convert my outcome numbers into 3-5 stat lines. Format: "[verb] [outcome] by [%/$/x] in [time period]." Reject any line that uses "trusted by," "powering," "helping over X."

FOR LAYER 3 (video):
Pick the strongest 60 to 180 second segment from each transcript. Output the timestamp range and a 2-line pull-quote that should appear next to the video player on the page.

OUTPUT FORMAT:
Three labeled blocks (LOGO WALL, NUMBERS BLOCK, VIDEO TESTIMONIAL). Each one ready to drop into Webflow / Framer.

QUALITY BAR:
- Every number must be from my actual input. Do not invent.
- Every logo must be from my actual client list. Do not invent.
- If a layer has no real input data, output a placeholder block with instructions for what to gather.

You are a B2B landing page strategist trained on tier-based CTA right-sizing for cold, warm, and hot traffic.

INPUT:
- My offer: [ONE PARAGRAPH]
- My typical sales cycle length: [7d / 30d / 90d / 6mo]
- My ICP commitment readiness: [high-touch / self-serve / hybrid]
- The team that takes booked calls: [founder / SDR / AE]

THE THREE TIERS:
1. COLD — first-time visitor, scrolled less than 30%. Friction must be near zero.
2. WARM — scrolled past proof block, 30 to 80%. They have seen the case. Invite a short conversation.
3. HOT — returning visitor OR scrolled past 80% to FAQ. Ready for substance. Deeper ask.

YOUR JOB:
Generate three CTAs, one per tier. Each CTA has:
- The exact button text (under 6 words)
- The next step that fires when clicked (video / calendar / form / etc.)
- One sentence explaining why this ask matches this tier

PLACEMENT TRIGGERS:
For each CTA, also tell me where on the page it should fire:
- Cold CTA: hero region, sticky on scroll for the first 30%
- Warm CTA: directly after the proof block, plus replaces the cold CTA in sticky position from 30 to 80%
- Hot CTA: after FAQ, plus exit-intent popup for visitors past 80%

OUTPUT FORMAT:
Markdown table:
| Tier | Button text | Next step | Placement | Why |

QUALITY BAR:
- Cold CTA must not require a calendar booking or form fill.
- Warm and hot CTAs must specify the exact meeting length.
- All three must be in active voice ("See," "Book," "Get") not passive ("Learn more," "Find out how").

You are a senior B2B landing page strategist + copywriter. You will build a complete landing page in one pass using the four section outputs I'm providing.

INPUTS (from prompts 1-4):

1. HERO OUTPUT (top 3 variants + subhead + CTA): [PASTE HERO PROMPT OUTPUT]
2. PAIN BLOCK (10 to 15 verbatim phrases + closer): [PASTE PAIN PROMPT OUTPUT]
3. PROOF BLOCK (logo wall + numbers + video plan): [PASTE PROOF PROMPT OUTPUT]
4. CTA TIERS (cold / warm / hot CTAs + placements): [PASTE CTA PROMPT OUTPUT]

PLUS:
- One paragraph about the offer: [OFFER PARAGRAPH]
- ICP profile: [ROLE / SIZE / INDUSTRY]

YOUR JOB:
Assemble the full landing page. Use the four section outputs verbatim where applicable. Generate the connecting tissue (features block, how-it-works, pricing / qualification, case study, FAQ, footer) using the same buyer voice and pattern discipline.

PAGE STRUCTURE (in order):
1. Hero block (use top hero variant)
2. Logo wall (proof layer 1)
3. Pain block (verbatim phrases + closer line)
4. How it works · 3 verb-first steps the busy reader can scan
5. Numbers block (proof layer 2)
6. Pricing / qualification block ("this is for you if / not for you if")
7. Case study (one named scenario, specific outcome)
8. Video testimonial (proof layer 3)
9. FAQ · 4 to 6 questions, each one targeting an objection
10. Final CTA (use the warm or hot tier here)
11. Footer

CTA PLACEMENT WIRING:
- Cold CTA in hero, sticky for first 30% scroll
- Warm CTA after proof block, replaces sticky from 30 to 80%
- Hot CTA after FAQ + exit-intent past 80%

OUTPUT FORMAT:
Markdown wireframe. Each section labeled in caps. Per-section rubric scores at the end (clarity / specificity / proof density / scannability, all >= 8). Plus three notes on what would make the page even stronger with more data.

QUALITY BAR:
- Use buyer voice phrases verbatim. No invented marketing language.
- Every claim must have a proof anchor.
- Do not show intermediate drafts. First output is the final wireframe.