you're making this mistake

Hey,

It's Shoh.

One of the most common mistakes I’ve seen in my clients ad accounts is not the funnel,

it’s not the copy,

it’s not even the budget,

it is always always always the structure.

If you get the structure wrong it’s like putting your socks after you put on shoes.

Good structure contains:

Separate landing pages for each of the services

Separate campaigns for each of the services

80/20 rule on exact match and broad match keywords.

Different ad groups for each of types of services

Check out my latest YouTube video to learn more in depth about this. - https://youtu.be/Cl6_095hn-k