Frequently Asked Questions
Everything about the pay-per-showed-call model, the AI agents, and the funnel. If your question is not here, book a call and ask.
The model
How is Marketing Asa different from a regular Google Ads agency?
Two things. You pay per qualified call that shows up, not a monthly retainer. And AI agents trained on $40B+ in real B2B ad spend run the delivery instead of a human media buyer. On top of that, we build the full funnel, the video, the page, and the booking flow, not just the ads.
Who is this for?
B2B companies doing $1M to $100M a year, where the buyer is a decision-maker. Two cases fit: you already run Google Ads but have plateaued, or you have not started paid acquisition yet.
Do I have to commit to a long contract?
No. No retainers, no monthly fees, no setup costs. You pay per qualified call when a prospect actually shows up.
Is there a minimum monthly commitment?
No. You pay per call, period.
What does a qualified show-call cost?
The per-call rate depends on your industry, deal size, and geography, so we set it on the intake call. There is no public rate card because the economics are different for every business.
Who pays for the Google Ads media spend?
You pay Google directly. We do not take a percentage of media spend. The per-call rate is separate from your ad budget.
What happens if a prospect does not show up?
No charge. You only pay for prospects who actually attend the call.
Does Marketing Asa work outside the US?
Yes. We work across the United States, Canada, the United Kingdom, Western Europe, Australia, and New Zealand.
What industries do you work with?
B2B SaaS, professional services, agencies, products, compliance and audit, training, and consulting. Any B2B company selling to decision-makers fits.
The AI agents
What does "trained on $40B in ad spend" mean?
The agents run on real campaign data, account structures, ad copy, and split-test results from B2B companies. They spot patterns no single person could. Training sources include Google Ads Transparency Center records, public disclosures, marketing courses, and real campaign structures.
Are AI agents better than human media buyers?
For pattern recognition, yes. A human media buyer touches maybe 50 to 100 accounts in a career. The agents are trained on thousands. Strategy and the client relationship stay human, run by Shoh.
Will the agents replace my in-house team?
Not automatically. There are two common setups: full takeover, where we run the ads and build the funnel, or funnel-only, where your team runs the ads against our funnel.
The funnel
What is a B2B VSL funnel?
It is a paid-traffic funnel built around a video sales letter, a person on camera explaining the offer. Visitors watch, understand it, and pre-qualify before they book a call.
Why a VSL instead of a free trial page?
Free trial pages pull in unqualified prospects who never engage. A VSL funnel filters out the tire-kickers and warms up real buyers, so your sales calls become closing conversations instead of introductions.
Do I have to record the video myself?
Recording is optional. You can self-record with our guidance and an editor referral, or we produce the full recording. A founder on camera usually builds the most trust.
How long is a good B2B VSL?
Most land between 4 and 9 minutes. Long enough to make the case, short enough to hold attention.
How fast is a funnel built?
Most builds are delivered within 48 hours from kickoff to a finished draft. If you record your own VSL, add a day or two.
What if I am not running Google Ads yet?
Both cases work, whether you already run ads or are just starting. The funnel is the asset. Ads are the volume control.