Frequently Asked Questions
Common questions about how Marketing Asa runs B2B Google Ads, builds VSL funnels, and charges per qualified show-call. The short version: pay only when a prospect shows up to the call. AI agents trained on $3.2B+ in real ad spend handle delivery. We build the full funnel, not just the ads.
About the offer
How is Marketing Asa different from a regular Google Ads agency?
Two ways. First, pricing is pay-per-qualified-show-call, not a monthly retainer. Second, delivery is done by AI agents trained on $3.2B+ in real B2B ad spend, not human media buyers learning on the client's dime. Marketing Asa also builds the full funnel (VSL + landing page + booking flow), not just the ads.
Who is this for?
B2B companies doing $1M to $100M in annual revenue. The buyer is the decision maker (founder, CEO, VP Marketing, Head of Growth). Two states qualify: already running Google Ads but plateaued, or not yet running paid acquisition.
Does the client have to commit to a long contract?
No. There are no retainers, no monthly fees, no setup costs. The client pays per qualified show-call, and only when the prospect actually shows up.
Does Marketing Asa work outside the US?
Yes. Serviced geos are United States, Canada, United Kingdom, Western Europe, Australia, and New Zealand.
About AI agents
What does "AI agents trained on $3.2B in ad spend" mean?
The agents have been built on real Google Ads campaign data, account structures, ad copy, and split test results from B2B companies. They recognize patterns a single human media buyer cannot see in their career. The training data comes from publicly available Google Ads Transparency Center records, public ad performance disclosures, free B2B marketing courses and SOPs, and real B2B campaign structures.
Are AI agents better than human media buyers?
For pattern recognition, yes. A senior human media buyer might have hands-on experience with 50 to 100 accounts in their career. The agents are trained on thousands. For strategy and client relationships, the human (Shoh) stays in the loop.
Will the agents replace my in-house team?
Not by default. Many engagements run alongside an in-house team. The two common modes are full takeover (Marketing Asa runs ads and builds the funnel) or funnel-only (the client's team runs the ads against a funnel Marketing Asa built).
About VSL funnels
What is a B2B VSL funnel?
A B2B VSL funnel is a paid traffic funnel where the landing page is built around a video sales letter (a real person on camera explaining the offer) instead of a free trial button or a feature list. The visitor watches, understands the offer, and books a call already pre-qualified.
Why a VSL instead of a free trial landing page?
Free trial pages attract tire-kickers, not buyers. The visitor signs up, never logs in, and the lead is dead. A VSL funnel filters out the tire-kickers and warms up the buyers, so the sales call is a closing conversation, not an introduction.
Do I have to record the video myself?
No. The client can record it themselves (Marketing Asa provides full recording guidance and a Fiverr editor referral) or Marketing Asa can produce the full recording. Most founders record it themselves because their face on camera is the strongest trust signal.
How long is a good B2B VSL?
Most B2B VSLs land at 4 to 9 minutes. Long enough to make the case, short enough to keep attention.
About pricing
What does a qualified show-call cost?
The per-call rate depends on the client's industry, average deal size, and geo. Set during the intake call. Marketing Asa does not list a public rate card because the rate is calibrated to the client's economics.
Who pays for Google Ads media spend?
The client pays Google directly. Marketing Asa does not take a percentage of media spend. The per-call rate is separate from media.
What happens if a prospect doesn't show up to the call?
No charge. The client pays only for prospects who actually attend the sales call.
Is there a minimum monthly commitment?
No. The client pays per call, period.
About speed and fit
How fast is a funnel built?
48 hours from kickoff to delivered draft for most builds. The client's recording time may add a day or two if they choose to record the VSL themselves.
What if I'm not running Google Ads yet?
Marketing Asa works with both states: already running ads, and not yet running ads. The funnel is the asset either way. Ads are the volume knob.
What industries does Marketing Asa work with?
B2B SaaS, professional services, B2B agencies, B2B products, compliance and audit, B2B training, B2B consulting. Any B2B company selling to a decision maker.